|Mrs. Rabbit||White Rabbit|
- Solid lines denote blood parent-child relationship
- Dashed lines denote marriage relationships that result in offspring
- The White Rabbit is featured in the title card for "Home" and "And They Lived...".
- Unlike Jefferson, who requires his magical hat to cross worlds, the White Rabbit appears to possess a natural skill for creating rabbit hole portals.
- The second iteration of Alice is chasing a different white rabbit when she meets Mr. Gold in the New Enchanted Forest. ("Beauty")
- The White Rabbit was originally to be voiced by Paul Reubens.
- The on-set replacement for the White Rabbit was a blue pole.
- In the original twenty minute preview, the White Rabbit tells Alice he knows Cyrus is alive by showing her the genie's pendant and stating that if it survived the Boiling Sea, he must have too. This is changed in the actual premiere, in which he states that the Dormouse said Cyrus is alive.
- The Mad Hatter attempts to buy his daughter Grace a stuffed white rabbit for her tea party. (He later presents a hand-sewn stuffed bunny to his daughter, which is patchy and more dirty than white. This is a nod to the March Hare.) ("Hat Trick")
- When Jefferson is rescued from his car by David, he comes out of the wreckage clutching a stuffed bunny, a reference to the March Hare and the White Rabbit. ("We Are Both")
- Tilly is wearing a white rabbit mask with a monocle on its eye for Halloween. ("Beauty")
- The second incarnation of Alice has a white rabbit plushie in her tower. After she escapes, she has the same toy in her cottage and refers to it as "Mr. Rabbit". ("The Girl in the Tower", "The Guardian")
- Tilly plays with a white origami rabbit in Rogers' car. ("Flower Child")
- Among the many fairy tale illustrations pinned to the wall in Henry's room are:
- "Alice's Adventures in Wonderland - A Mad Tea-Party" (1907) by the famous English book illustrator Arthur Rackham. It is an illustration of a scene from Alice's Adventures in Wonderland, with Alice at the Mad Hatter's tea party with the March Hare, the Dormouse and the Mad Hatter. ("The Price of Gold", "The New Neverland")
- An illustration by the American illustrator Jessie Willcox Smith, from Nora Archibald Smith's book Boys and Girls of Bookland (1923). It features Alice in a scene from the book, surrounded by the characters of Wonderland, including the White Rabbit. ("The Price of Gold", "The New Neverland")
- "Who stole the Tarts?" (1907) by Arthur Rackham. This illustration depicts the scene where the Knave of Hearts is standing before the White Rabbit and the King and Queen of Hearts, as he (the Knave) stands trial for a tart burglary. Note that the illustration can be seen on the right hand side of Henry's cuckoo clock, but not very clearly. It can be seen more clearly in a Flickr set photograph from Season Two. ("We Are Both")
- There is a sculpted white rabbit utensil holder in Mary Margaret's loft. ("The Shepherd" et al.)
- The tool set next to Jefferson's fireplace in Storybrooke is topped with a rabbit. ("Hat Trick")
- There is a white rabbit plush toy in Emma's nursery room at the Royal Castle. ("The Stranger")
- A white rabbit appears on the playing card Regina puts on Paige's bike plate. ("An Apple Red as Blood")
- When the first Alice returns to Victorian England as a little girl, she walks past a small dining table with several plush toys sitting in chairs around it. The party guests at the table include a white rabbit. Many years later, Alice's daughter has the same toy. ("Down the Rabbit Hole", "And They Lived...")
- During Gideon's birthday celebration, a white rabbit plush toy is sitting on the table. ("Beauty")
- Lucy has a white rabbit plush toy. ("Hyperion Heights", "A Tale of Two Sisters", "Is This Henry Mills?")
|Once Upon a Time in Wonderland|
|"Down the Rabbit Hole":||"Trust Me":||"Forget Me Not":||"The Serpent":||"Heart of Stone":||"Who's Alice":||"Bad Blood":|
|"Home":||"Nothing to Fear":||"Dirty Little Secrets":||"Heart of the Matter":||"To Catch a Thief":||"And They Lived...":|
|Once Upon a Time: Season Four|
on the Edge
|"Unforgiven":||"Enter the Dragon":||"Poor|
|"Best Laid Plans":||"Heart of Gold":||"Sympathy|
|Once Upon a Time: Comics|
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