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No one believed Alice when she spoke of her adventures in Wonderland. Of how she fell in love with a genie named Cyrus. How the Red Queen tore them apart. [...] She was locked away in an asylum. So the Knave of Hearts and I brought her back to Wonderland to search for her true love. There are those who would try and stop her. But Alice's greatest adventure has just begun.

White Rabbit src

Once Upon a Time in Wonderland is ABC's Once Upon a Time spin-off series. It was announced as picked up on May 10, 2013.[1] The first episode premiered on October 10, 2013. The series finale aired on April 3, 2014.


In Victorian England, the young and beautiful Alice tells a tale of a strange new land that exists on the other side of a rabbit hole. An invisible cat, a hookah smoking caterpillar and playing cards that talk are just some of the fantastic things she's seen during this impossible adventure. Surely this troubled girl must be insane and her doctors aim to cure her with a treatment that will make her forget everything. Alice seems ready to put it all behind her, especially the painful memory of the genie she fell in love with and lost forever — the handsome and mysterious Cyrus. But deep down Alice knows this world is real and just in the nick of time, the sardonic Knave of Hearts and the irrepressible White Rabbit arrive to save her from a doomed fate. Together, the trio will take a tumble down the rabbit hole to this Wonderland where nothing is impossible.[2]


After the Red Queen seemingly kills her true love, the genie Cyrus, Alice returns to Victorian England and is subsequently committed to an asylum. She is rescued by the Knave of Hearts and the White Rabbit, who informs her that Cyrus is still alive. Journeying once again to Wonderland, Alice embarks on a quest to find her lost love, who is being held captive by the sorcerer Jafar and the Red Queen in their endeavor to change the laws of magic.




Only the final ratings are added in these tables. The early ratings are not used.
  • The series high is "Down the Rabbit Hole", which was watched by 5.82 million viewers and earned a 1.7 demo rating.
  • The series low is "Dirty Little Secrets", which was watched by 3.22 million viewers and earned a 0.8 demo rating.



Production Notes

  • During the production of Once Upon a Time in Wonderland it was initially reported that the show would recast Sebastian Stan's Mad Hatter due to his commitment to the Marvel Cinematic Universe,[16] but Edward Kitsis later revealed the next month that due to fan backlash, the character would not be recast and the series would proceed without the character.[17]
  • Paul Reubens was originally cast as the voice of the White Rabbit.[18]
  • Due to unknown reasons, Roger Daltrey, who voiced the Caterpillar in the Once Upon a Time episode "Hat Trick", did not provide his voice for the spin-off. Instead, Iggy Pop voices the character.
  • During development, the project was titled Once: Wonderland.[18]
  • On June 28, 2013, it was announced that ABC ordered additional episodes to the original order of 13.[19] However, for an unknown reason, these episodes were later cancelled.
  • TV ad rates for 30 second spots cost $97,136 for the series.[20]
  • Concept artist Paolo Venturi created concept art of a room full of magic doors for the show,[21] similar to the one seen in the Once Upon a Time episode "Hat Trick", but this idea was not used.
  • The show writers wanted to include a story about Alice's mother, but they never got the chance.[22]
  • John Lithgow is the only starring cast member that does not appear in every episode of Once Upon a Time in Wonderland.

External links


  1. http://www.eonline.com/news/417703/once-upon-a-time-s-wonderland-spinoff-glee-star-s-comedy-and-7-more-picked-up-by-abc
  2. http://www.abcmedianet.com/web/showpage/showpage.aspx?program_id=3156794
  3. http://tvbythenumbers.zap2it.com/2013/10/11/thursday-final-ratings-the-big-bang-theory-the-x-factor-the-vampire-diaries-the-millers-adjusted-down/208377/
  4. http://tvbythenumbers.zap2it.com/2013/10/18/thursday-final-ratings-the-big-bang-theory-the-crazy-ones-elementary-adjusted-down/209915/
  5. http://tvbythenumbers.zap2it.com/2013/10/25/thursday-final-ratings-the-big-bang-theory-the-millers-and-scandal-adjusted-down/211325/
  6. http://tvbythenumbers.zap2it.com/2013/11/08/thursday-final-ratings-elementary-scandal-the-vampire-diaries-the-voice-the-millers-sean-saves-the-world-parenthood-the-m/214283/
  7. http://tvbythenumbers.zap2it.com/2013/11/15/thursday-final-ratings-the-big-bang-theory-adjusted-up-the-x-factor-parks-and-recreation-the-millers-sean-saves-the-world-glee-the-michael-j-fox-show-parenthoo/215909/
  8. http://tvbythenumbers.zap2it.com/2013/11/22/thursday-final-ratings-big-bang-theory-the-x-factor-reign-glee-adjusted-down/217477/
  9. http://tvbythenumbers.zap2it.com/2013/12/06/thursday-final-ratings-the-big-bang-theory-once-upon-a-time-the-millers-greys-anatomy-scandal-adjusted-down/220522/
  10. http://tvbythenumbers.zap2it.com/2013/12/13/thursday-final-ratings-the-vampire-diaries-adjusted-up-the-big-bang-theory-the-sing-off-once-upon-a-time-in-wonderland-the-millers-the-crazy-ones-elementary-adjusted/222408/
  11. http://tvbythenumbers.zap2it.com/2013/12/13/thursday-final-ratings-the-vampire-diaries-adjusted-up-the-big-bang-theory-the-sing-off-once-upon-a-time-in-wonderland-the-millers-the-crazy-ones-elementary-adjusted/222408/
  12. http://tvbythenumbers.zap2it.com/2014/03/14/thursday-final-ratings-hells-kitchen-parks-and-recreation-reign-the-crazy-ones-two-and-a-half-men-and-the-millers-adjusted-down/244699/
  13. http://tvbythenumbers.zap2it.com/2014/03/21/thursday-final-ratings-the-vampire-diaries-american-idol-hells-kitchen-parenthood-adjusted-up/246755/
  14. http://tvbythenumbers.zap2it.com/2014/03/28/thursday-final-ratings-hells-kitchen-once-upon-a-time-in-wonderland-the-vampire-diaries-greys-anatomy-adjusted-up-final-ncaa-basketball-ratings/248757
  15. http://tvbythenumbers.zap2it.com/2014/04/04/thursday-final-ratings-the-big-bang-theory-greys-anatomy-scandal-american-idol-the-millers-the-crazy-ones-elementary-adjusted-do/251096/
  16. http://www.hollywoodreporter.com/live-feed/once-a-time-mad-hatter-423603
  17. http://www.digitalspy.com/tv/once-upon-a-time/news/a462994/once-upon-a-time-exec-no-plans-to-recast-the-mad-hatter/
  18. 18.0 18.1 http://www.deadline.com/2013/04/emma-rigby-joins-abcs-once-upon-a-time-spinoff/
  19. http://www.ew.com/article/2013/06/28/once-upon-a-time-in-wonderland-more-episodes
  20. http://adage.com/article/media/tv-ad-prices-football-king/244832/
  21. File:W101ConceptArt15.jpg
  22. TwitterLogo.svg @RichardHatem (Richard Hatem) on Twitter. "I think I can say that we really wanted to do some kind of story about Alice's mom, but just never got the chance." (screenshot)