An Episode Titlecard is the unique graphic used at or near the beginning of ABC's Once Upon a Time beginning with the second episode of the first season. One is also used near the beginning of every episode of Once Upon a Time in Wonderland.
The Episode Titlecards feature a character, creature, location or item featured (or not) in the episode. This unique graphic appears under the "Once Upon a Time" title in the blue forest, or in a Wonderland red and white chessboard surrounded by mushrooms and with a mountainous background, under the "Once Upon a Time in Wonderland" title.
View the titlecard gallery here.
Once Upon a Time
Season One
The episodes and their featured item are listed below:
- "The Thing You Love Most": A black unicorn
- "Snow Falls": A troll
- "The Price of Gold": Cinderella's Fairy Godmother
- "That Still Small Voice": Rumplestiltskin's spinning wheel
- "The Shepherd": The Dragon
- "The Heart Is a Lonely Hunter": The Wolf
- "Desperate Souls": The Dark One riding a horse
- "True North": The Blind Witch's gingerbread house
- "7:15 A.M.": Red Riding Hood
- "Fruit of the Poisonous Tree": The Genie
- "Skin Deep": Rumplestiltskin's spinning wheel
- "What Happened to Frederick": Frederick as a golden statue
- "Dreamy": The Seven Dwarves walking
- "Red-Handed": Red Riding Hood
- "Heart of Darkness": Jiminy Cricket
- "Hat Trick": Wonderland's mushrooms and flying birds
- "The Stable Boy": A woman on a runaway horse (Possibly either Snow White or Regina)
- "The Return": August riding his motorcycle
- "The Stranger": Jiminy Cricket
- "An Apple Red as Blood": Snow White walking with the Seven Dwarves
- "A Land Without Magic": The Dark Curse
Season Two
Every episode of Season Two feature a title card tailored to the episode. Two images from Season One, that of Red Riding Hood and that of Rumplestiltskin's Spinning Wheel, have been reused, along with twenty new slides.
- "Broken": The Wraith
- "We Are Both": Enchanted branches
- "Lady of the Lake": Lancelot
- "The Crocodile": The Jolly Roger
- "The Doctor": Lightning in the Land Without Color
- "Tallahassee": A growing beanstalk
- "Child of the Moon": Red Riding Hood
- "Into the Deep": Cora's heartless victims rising from the ground
- "Queen of Hearts": Geyser rising from the dry bed of Lake Nostos
- "The Cricket Game": Pongo
- "The Outsider": The Yaoguai
- "In the Name of the Brother": Rumplestiltskin in the Land Without Color
- "Tiny": Anton ripping a tree out of the Enchanted Forest
- "Manhattan": Manhattan skyline
- "The Queen is Dead": Storybrooke Clock Tower
- "The Miller's Daughter": Rumplestiltskin's spinning wheel
- "Welcome to Storybrooke": A tree falling on Kurt's car
- "Selfless, Brave and True": August's trailer
- "Lacey": Robin Hood firing an arrow
- "The Evil Queen": The Dark Palace
- "Second Star to the Right": The Elizabeth Tower
- "And Straight On 'Til Morning": Neverland
Season Three
- "The Heart of the Truest Believer": Henry and Peter Pan in flight
- "Lost Girl": A sword resting in a stone
- "Quite a Common Fairy": Tinker Bell
- "Nasty Habits": Pan dancing around a bonfire
- "Good Form": The Jolly Roger
- "Ariel": Ariel sitting on a rock
- "Dark Hollow": Storybrooke Clock Tower
- "Think Lovely Thoughts": Skull Rock
- "Save Henry": The Shadow
- "The New Neverland": Medusa
- "Going Home": Emma's car surrounded by the curse's green mist
- "New York City Serenade": New York City night time skyline
- "Witch Hunt": The Wicked Witch of the West on her broomstick
Others
Unused titlecards that have been released:
Once Upon a Time in Wonderland
- "Down the Rabbit Hole": No special feature
- "Trust Me": Silvermist flying
- "Forget Me Not": The Forget Me Knot
- "The Serpent": A cobra
- "Heart of Stone": A carriage
- "Who's Alice": Flower of the Boro Grove
- "Bad Blood": A Dragon
- "Home": The White Rabbit
- "Nothing to Fear": The Jabberwocky's tower prison
- "Dirty Little Secrets": Well of Wonders
- "Heart of the Matter": The serpent staff
Trivia
- Five titlecards have been repeated:
- Rumplestiltskin's spinning wheel was used for "That Still Small Voice","Skin Deep" and "The Miller's Daughter".
- Red Riding Hood was used for "7:15 A.M.", "Red-Handed" and "Child of the Moon ".
- Jiminy Cricket was used for "Heart of Darkness" and "The Stranger".
- The Jolly Roger was used for "The Crocodile" and "Good Form".
- The Storybrooke Clock Tower was used for "The Queen Is Dead" and "Dark Hollow".