An Episode Titlecard is the unique graphic used at the beginning of ABC's Once Upon a Time episodes (starting with the second episode of the first season).
The Episode Titlecards feature a character, creature, location or item featured (or not) in the episode. This unique graphic appears under the "Once Upon a Time" title in the blue forest.
View the titlecard gallery here.
Season One
The episodes and their featured item are listed below:
- "The Thing You Love Most": A black unicorn
- "Snow Falls": A troll
- "The Price of Gold": Cinderella's Fairy Godmother
- "That Still Small Voice": Rumplestiltskin's spinning wheel
- "The Shepherd": The Dragon
- "The Heart Is a Lonely Hunter": The Wolf
- "Desperate Souls": The Dark One
- "True North": The Blind Witch's gingerbread house
- "7:15 A.M.": Red Riding Hood
- "Fruit of the Poisonous Tree": The Genie
- "Skin Deep": Rumplestiltskin's spinning wheel
- "What Happened to Frederick": Frederick as a golden statue
- "Dreamy": The Seven Dwarves
- "Red-Handed": Red Riding Hood
- "Heart of Darkness": Jiminy Cricket
- "Hat Trick": Wonderland's mushrooms and flying birds
- "The Stable Boy": A woman on a runaway horse (Possibly either Snow White or Regina)
- "The Return": August Booth riding his motorcycle
- "The Stranger": Jiminy Cricket
- "An Apple Red as Blood": Snow White walking with the Seven Dwarves
- "A Land Without Magic": The Dark Curse
Season Two
Every episode of Season Two feature a title card tailored to the episode. Two images from Season One, that of Red Riding Hood and that of Rumplestiltskin's Spinning Wheel, have been reused, along with twenty new slides.
- "Broken": The Wraith
- "We Are Both": Enchanted branches
- "Lady of the Lake": Lancelot
- "The Crocodile": The Jolly Roger
- "The Doctor": Lightning in the Land Without Color
- "Tallahassee": A growing beanstalk
- "Child of the Moon": Red Riding Hood
- "Into the Deep": Cora's heartless victims rising from the ground
- "Queen of Hearts": Geyser rising from the dry bed of Lake Nostos
- "The Cricket Game": Pongo
- "The Outsider": The Yaoguai
- "In the Name of the Brother": Rumplestiltskin in the Land Without Color
- "Tiny": Anton ripping a tree out of the Enchanted Forest
- "Manhattan": Manhattan skyline
- "The Queen is Dead": Storybrooke Clock Tower
- "The Miller's Daughter": Rumplestiltskin's spinning wheel
- "Welcome to Storybrooke": A tree falling on Kurt Flynn's car
- "Selfless, Brave and True": August's trailer in the woods outside Storybrooke
- "Lacey": Robin Hood shooting an arrow
- "The Evil Queen": The Dark Palace
- "Second Star to the Right": The Elizabeth Tower
- "And Straight On 'Til Morning": Neverland
Season Three
- "The Heart of the Truest Believer": Henry Mills and Peter Pan flying through the air, thanks to pixie dust
- "Lost Girl": A sword resting in a stone
Others
Unused titlecards that have been released:
Trivia
- Three titlecards have been repeated:
- Rumplestiltskin's spinning wheel was used for "That Still Small Voice","Skin Deep" and "The Miller's Daughter".
- Red Riding Hood was used for "7:15 A.M.", "Red-Handed" and "Child of the Moon ".
- Jiminy Cricket was used for "Heart of Darkness" and "The Stranger"