An Episode Titlecard is the unique graphic used at the beginning of Once Upon a Time episodes.
View the titlecard gallery here.
Season One
The episodes and their featured item are listed below:
- "The Thing You Love Most": A black unicorn
- "Snow Falls": A troll
- "The Price of Gold": Cinderella's Fairy Godmother
- "That Still Small Voice": Rumplestiltskin's spinning wheel
- "The Shepherd": The Dragon
- "The Heart Is a Lonely Hunter": The Wolf
- "Desperate Souls": The Dark One
- "True North": The Blind Witch's gingerbread house
- "7:15 A.M.": Red Riding Hood
- "Fruit of the Poisonous Tree": The Genie
- "Skin Deep": Rumplestiltskin's spinning wheel
- "What Happened to Frederick": Frederick in his golden form
- "Dreamy": The Seven Dwarves
- "Red-Handed": Red Riding Hood
- "Heart of Darkness": Jiminy Cricket
- "Hat Trick": Wonderland's mushrooms
- "The Stable Boy": Young Snow White on a runaway horse
- "The Return": August Booth riding his motorcycle
- "The Stranger": Jiminy Cricket
- "An Apple Red as Blood": Snow White walking with the Seven Dwarves
- "A Land Without Magic": The Dark Curse
Season Two
Every episode of Season Two thus far has featured titlecards tailored to the episode. One image from Season One, that of Red Riding Hood, has been reused, along with thirteen new slides so far.
- "Broken": The Wraith
- "We Are Both": Enchanted branches
- "Lady of the Lake": Lancelot
- "The Crocodile": Jolly Roger
- "The Doctor": Lightning in the Land Without Color
- "Tallahassee": A beanstalk
- "Child of the Moon": Red Riding Hood
- "Into the Deep": Cora's heartless victims rising from the ground
- "Queen of Hearts": Geyser rising from the dry bed of Lake Nostos
- "The Cricket Game": Pongo
- "The Outsider": The Yaoguai
- "In the Name of the Brother": Rumplestiltskin in the Land Without Color
- "Tiny": Anton ripping a tree out of the Enchanted Forest
- "Manhattan": Manhattan skyline
- "The Queen is Dead": Storybrooke Clock Tower
- "The Miller's Daughter": TBA
- "Welcome to Storybrooke": TBA
- "Selfless, Brave and True": TBA
- "Lacey": TBA
- "The Evil Queen": TBA
Others
Unused titlecards that have been released:
- A white horse
- A male and a female on horseback
- Mulan
- Aurora pricking her finger on a spinning wheel
- Storybrooke Clock Tower
Trivia
- Three titlecards have been repeated:
- Rumplestiltskin's spinning wheel was used for "That Still Small Voice" and "Skin Deep".
- Red Riding Hood was used for "7:15 A.M.", "Red-Handed" and "Child of the Moon ".
- Jiminy Cricket was used for "Heart of Darkness" and "The Stranger"