Episode Title Cards

An Episode Titlecard is the unique graphic used at the beginning of Once Upon a Time episodes.

View the titlecard gallery here.

Season One

Starting with "The Thing You Love Most", each episode of Season One features the iconic Once Upon a Time logo with a forest background. Additionally, each episode features a unique item or person involved in that episode's story. Three images were repeated during the season, for a total of eighteen unique slides.

The episodes and their featured item are listed below:

• "The Thing You Love Most": Maleficent's Unicorn
• "Snow Falls": A troll
• "The Price of Gold": Cinderella's Fairy Godmother
• "That Still Small Voice": Rumplestiltskin's spinning wheel
• "The Shepherd": The Dragon
• "The Heart is a Lonely Hunter": The Wolf
• "Desperate Souls": The Dark One
• "True North": The Blind Witch's gingerbread house
• "7:15 A.M.": Red Riding Hood
• "Fruit of the Poisonous Tree": The Genie
• "Skin Deep": Rumplestiltskin's spinning wheel
• "What Happened to Frederick": Frederick in his golden form
• "Dreamy": The Seven Dwarves
• "Red-Handed": Red Riding Hood
• "Heart of Darkness": Jiminy Cricket
• "Hat Trick": Wonderland's mushrooms
• "The Stable Boy": A young woman on a runaway horse (either Snow White or the Evil Queen)
• "The Return": August Booth riding his motorcycle
• "The Stranger": Jiminy Cricket
• "An Apple Red as Blood": Snow White walking with the Seven Dwarves
• "A Land Without Magic": The Dark Curse

Season Two

Every epsiode of Season Two thus far has featured titlecards tailored to the episode. One image from Season One, that of Red Riding Hood, has been reused, along with seven new slides so far.

• "Broken": The Wraith
• "We Are Both": Branches that were bewitched by Cora / Regina Mills
• "Lady of the Lake": Lancelot
• "The Crocodile": Captain Hook's ship
• "The Doctor": Black and white lightning
• "Tallahassee": A beanstalk
• "Child of the Moon": Red Riding Hood
• "Into the Deep":

Others

Unused titlecards that were revealed at San Diego Comic Con or shown in TV Promos are listed below:

• A white horse
• A male and a female on horseback
• Mulan
• Princess Aurora pricking her finger on a spinning wheel
• Cora's slaves (people who had their hearts ripped out by her)
• Water shooting from the soil

Trivia

• Three titlecards were repeated during the first season:
  • Rumplestiltskin's spinning wheel was used for "That Still Small Voice" and "Skin Deep".
  • Red Riding Hood was used for "7:15 A.M." and "Red-Handed".
  • Jiminy Cricket was used for "Heart of Darkness" and "The Stranger"
• One titlecard from the first season was repeated in second season:
  • Red Riding Hood was used for "Child of the Moon".
• So far, most of the titlecards are taken from Fairytale Land, with the exception of three episodes: "Hat Trick" (taken from Wonderland) , "The Return" (taken from Storybrooke) and "The Doctor" (taken from Frankenstein's Realm).