Episode Title Cards

An Episode Titlecard is the unique graphic used at or near the beginning of ABC's Once Upon a Time beginning with the second episode of the first season. One is also used near the beginning of every episode of Once Upon a Time in Wonderland.

The Episode Titlecards feature a character, creature, location or item featured (or not) in the episode. This unique graphic appears under the "Once Upon a Time" title in the blue forest, or in a Wonderland red and white chessboard surrounded by mushrooms and with a mountainous background, under the "Once Upon a Time in Wonderland" title.

View the titlecard gallery here.

Once Upon a Time

Season One

"Pilot" is the only episode of Season One to not feature a title card. It instead features four slides that set the premise for the series. The subsequent episodes and their featured item are listed below:

• "The Thing You Love Most": A black unicorn
• "Snow Falls": A troll
• "The Price of Gold": Cinderella's Fairy Godmother
• "That Still Small Voice": Rumplestiltskin's spinning wheel
• "The Shepherd": The Dragon
• "The Heart Is a Lonely Hunter": The Wolf
• "Desperate Souls": The Dark One riding a horse
• "True North": The Blind Witch's gingerbread house
• "7:15 A.M.": Red Riding Hood
• "Fruit of the Poisonous Tree": The Genie
• "Skin Deep": Rumplestiltskin's spinning wheel
• "What Happened to Frederick": Frederick as a golden statue
• "Dreamy": The Seven Dwarves walking
• "Red-Handed": Red Riding Hood
• "Heart of Darkness": Jiminy Cricket
• "Hat Trick": Wonderland's mushrooms and flying birds
• "The Stable Boy": A woman on a runaway horse (Possibly either Snow White or Regina)
• "The Return": August riding his motorcycle
• "The Stranger": Jiminy Cricket
• "An Apple Red as Blood": Snow White walking with the Seven Dwarves
• "A Land Without Magic": The Dark Curse

Season Two

Every episode of Season Two feature a title card tailored to the episode. Two images from Season One, that of Red Riding Hood and that of Rumplestiltskin's spinning wheel, have been reused, along with twenty new slides.

• "Broken": The Wraith
• "We Are Both": Enchanted branches
• "Lady of the Lake": Lancelot
• "The Crocodile": The Jolly Roger
• "The Doctor": Lightning in the Land Without Color
• "Tallahassee": A growing beanstalk
• "Child of the Moon": Red Riding Hood
• "Into the Deep": Cora's heartless victims rising from the ground
• "Queen of Hearts": Geyser rising from the dry bed of Lake Nostos
• "The Cricket Game": Pongo
• "The Outsider": The Yaoguai
• "In the Name of the Brother": Rumplestiltskin in the Land Without Color
• "Tiny": Anton ripping a tree out of the Enchanted Forest
• "Manhattan": Manhattan skyline
• "The Queen is Dead": Storybrooke Clock Tower
• "The Miller's Daughter": Rumplestiltskin's spinning wheel
• "Welcome to Storybrooke": A tree falling on Kurt's car
• "Selfless, Brave and True": August's trailer
• "Lacey": Robin Hood firing an arrow
• "The Evil Queen": The Dark Palace
• "Second Star to the Right": The Elizabeth Tower
• "And Straight On 'Til Morning": Neverland

Season Three

The majority of Season Three's title cards featured a slightly altered forest background, however, the reason for this has not been confirmed.

• "The Heart of the Truest Believer": Henry and Peter Pan in flight
• "Lost Girl": A sword resting in a stone
• "Quite a Common Fairy": Tinker Bell
• "Nasty Habits": Pan dancing around a bonfire
• "Good Form": The Jolly Roger
• "Ariel": Ariel sitting on a rock
• "Dark Hollow": Storybrooke Clock Tower
• "Think Lovely Thoughts": Skull Rock
• "Save Henry": The Shadow
• "The New Neverland": Medusa
• "Going Home": Emma's car surrounded by the curse's green mist
• "New York City Serenade": New York City night time skyline
• "Witch Hunt": The Wicked Witch of the West on her broomstick
• "The Tower": Rapunzel's tower
• "Quiet Minds": Lumiere's lit candle stick
• "It's Not Easy Being Green": The Wizard's four geysers of fire
• "The Jolly Roger": David's truck
• "Bleeding Through": A cyclone
• "A Curious Thing": A flying monkey
• "Kansas": The Emerald City
• "Snow Drifts": Zelena's Time Travel Spell
• "There's No Place Like Home": A swan

Season Four

Every title card of the first half of Season Four features the forest background with falling snow. The title card for "A Tale of Two Sisters" is the generic form of subsequent title cards.

• "A Tale of Two Sisters": A snowfall
• "White Out ": The ice wall created by Elsa
• "Rocky Road": Any Given Sundae
• "The Apprentice": An enchanted broom
• "Breaking Glass": The ice staircase created by Elsa
• "Family Business": The Snow Queen's ice cream truck
• "The Snow Queen": The Arendelle princesses' kite
• "Smash the Mirror": Emma's car in the woods
• "Fall": Gerda and her husband's shipwreck, and Gerda's message in a bottle
• "Shattered Sight": A blizzard
• "Heroes and Villains": The Magic Door aspiring the snow fall

Others

Unused titlecards that have been released:

• A white horse
• A male and a female on horseback
• Mulan
• Aurora pricking her finger on a spinning wheel

Once Upon a Time in Wonderland

• "Down the Rabbit Hole": No special feature
• "Trust Me": Silvermist flying
• "Forget Me Not": The Forget Me Knot replacing the "O" in "Once"
• "The Serpent": A cobra
• "Heart of Stone": A carriage
• "Who's Alice": Flower of the Boro Grove
• "Bad Blood": A Dragon
• "Home": The White Rabbit
• "Nothing to Fear": The Jabberwocky's tower prison
• "Dirty Little Secrets": Well of Wonders
• "Heart of the Matter": Jafar's serpent staff
• "To Catch a Thief": The Queen of Hearts' vault
• "And They Lived...": The White Rabbit

Trivia

• Seven titlecards have been repeated:
  • Rumplestiltskin's spinning wheel was used for "That Still Small Voice","Skin Deep" and "The Miller's Daughter".
  • Red Riding Hood was used for "7:15 A.M.", "Red-Handed" and "Child of the Moon ".
  • Jiminy Cricket was used for "Heart of Darkness" and "The Stranger".
  • The Jolly Roger was used for "The Crocodile" and "Good Form".
  • The Storybrooke Clock Tower was used for "The Queen Is Dead" and "Dark Hollow".
  • The New York City skyline was used for "Manhattan" and "New York City Serenade".
  • The White Rabbit was used for "Home"  and "And They Lived...".