Apollo Bars

In 1989, Emma and some children from her group home visit a movie theater in Minnesota to watch the Disney film, The Sword in the Stone. As Emma walks in while the movie is playing, she sees an Apollo candy bar sticking out of another person's jacket pocket. She steals it and goes to take a seat when an usher confronts her by telling her not to do "it". She begins apologizing for stealing, but he points out that he is actually referring to something else. ("The Dark Swan")

In 2001, Emma and her boyfriend, Neal, shoplift at the Pay-Rite Market in Portland. Neal is stealing an Apollo bar from the counter just as a customer notices him and tries to raise the alarm. Emma manages to save them by feigning labor pains, which buys them enough time to run away. ("Tallahassee")

Ten years later, when Henry arrives for one of his therapy session with Archie, the boy shows Archie a flashlight and some Apollo bars he plans to bring with him to the mines while searching for proof of the Dark Curse. Having been given orders by Regina to make Henry give up on his obsession or risk losing his job, Archie puts a stop to Henry's plans, bluntly telling him that he believes in as a "delusion". This crushes Henry's spirits and he runs away from the office in a distraught state. Shortly after as Emma is confronting Archie for what he did, the two receive news that Henry is nowhere to be found as a horrified Archie realizes the boy ventured into the mines. His suspicions are confirmed when he arrives there and finds one of Henry's candy bars outside the mine entrance. ("That Still Small Voice")

At the Dark Star Pharmacy, Nicholas and Ava Zimmer attempt to steal food by putting it into Henry's backpack, with one of the stolen goods being an Apollo bar. They frame Henry for the theft when they are caught by Mr. Clark, who calls Regina. She arrives, and upon noticing up the Apollo bar, states that Henry does not eat candy and knows better than to steal, which makes her confident that Henry is being framed by the two orphans. ("True North")

As an upcoming storm is due to arrive soon, Mary Margaret goes shopping for supplies at the pharmacy. Kathryn, David's wife, is also there as she is accompanied by Regina. As Mary Margaret grabs an Apollo bar off the shelf to put into her item basket, the two women bump into each other and their items spill onto the floor. Kathryn stoops down to help Mary Margaret collect the items and returns the Apollo bar to her. ("7:15 A.M.")

Worried about Henry's state, Emma rushes an unconscious Henry to the hospital, where she attempts to work out a cause for why he fainted. She empties out Henry's backpack, and an Apollo bar falls out along with his storybook. ("A Land Without Magic")

Henry steals dynamite from the mines and heads to the wishing well to blow it up, in the hopes it will eliminate magic for good. When Regina finds him at the well, Henry is in the middle of trying to light the explosives, while his backpack is lying on the ground with an Apollo bar on top of it.^[1] ("Welcome to Storybrooke")

In Neverland, Devin is approached by Emma, Mary Margaret and Regina, who ask for a message to be delivered to Henry. When Regina offers him an Apollo bar, he takes it and inhales the sweet scent, but then proceeds to chuck it into the jungle as he scoffs at them. ("Good Form")

As Emma is walking Henry home from school in New York City, she buys him an Apollo candy bar at the drugstore. Henry correctly deduces that this means that she wishes to talk to him about her boyfriend, Walsh. ("New York City Serenade")

Inside Granny's Diner, Merlin sits at the counter looking at some Apollo bars. When he picks one up to examine it, Emma walks up from behind, strangely getting a sense of déjà vu. Emma is unable to place where she has met Merlin before until he recalls a time during her childhood when he stopped her from taking an Apollo candy bar. ("The Bear and the Bow")

While trick-or-treating on Halloween, Lucy rings on the doorbell of a house in her neighborhood. She hopes the owners will give her an Apollo bar, but is disappointed when she only receives a Milk Duds bar. ("Beauty")