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The American Broadcasting Company, also known as ABC, is the network that airs Once Upon a Time and its spin-off Once Upon a Time in Wonderland.


ABC is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group, formerly ABC-TV. Its first broadcast on television was in 1948. It is the largest broadcaster in the world by revenues. As one of the Big Three television networks, its programming has contributed to American popular culture.

In 1954, the Walt Disney anthology television series, under the title Disneyland, began showing not only programs made exclusively for television by the Disney studio but also edited versions of some of the studio's theatrical films, such as Alice in Wonderland. Occasionally, a full-length film would be shown, such as Treasure Island, but these would be divided into two one-hour episodes. Disneyland, which premiered in conjunction with the impending opening of Disney's theme park of the same name, changed its name to Walt Disney Presents in 1958. Walt Disney had long wanted ABC to broadcast his show in color, but the network still cash strapped balked at the idea because of the cost of color broadcasting. In 1961, Walt Disney struck a deal with NBC to move the show to their network. At the time, NBC was owned by RCA, who was promoting color at the time in order to sell their color TV sets. The show moved in the fall of 1961 and was renamed Walt Disney's Wonderful World of Color allowing Disney to broadcast in color, including shows that had previously been run in black and white on ABC. It became one of the longest-running TV series of all time. The show was revived twice: once in 1986 and again in 1997, both times on ABC (though the first revival moved to NBC in 1988 where it lasted two more years).


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