Board Thread:General Discussion/@comment-5824906-20130318235343/@comment-26159109-20151022175840

Bot of Solitude wrote: It's most likely the 22nd, as Emma was celebrating her birthday on that date in "Pilot" (the newspaper date the morning following her arrival in Storybrooke was the 23rd). Again she might have celebrated after midnight. There was no specific time plus it seems a bit weird that she waited an entire day to have a cupcake and blow a candle, why not do it in the morning? I don't know, but there is something special about her birthday being the day of the curse and the day the show started.