Board Thread:General Discussion/@comment-5205908-20150206194003/@comment-25926288-20150214135343

Fred-V wrote: I think it's the opposite (but only for the first half of season 4): Once Upon a Time uses a succesfull Disney property to create more buzz and draw in new viewers. But sure, it works both ways.

And I think the comeback of Maleficent and the release of the Maleficent movie is just a coincidence. I think they wanted Maleficent back for a long time, and that was only possible after True Blood ended and Kristin Bauer van Straten had time on her schedule.

I do feel really mixed about the Frozen arc though. For me, it was a bit of overkill, and we barely got to see other characters in flashbacks. I agree with you. Frozen was used the create buzz and ratings, and pretty much sidelined the other characters at the start. I think Maleficent was always a plan, maybe in season 3b or 4a she would have came back if KBvS was available. Maleficent only definitely occurs now since Frozen appeared, but also the Snow Queen. Cruella could was foreshadowed, or said rather, by the creators of someone they wanted to add. Ursula was there before, as long as Ariel has nothing to do with her, since that was Regina. We'll see. The only thing I would critique is Maleficent's new outfit, what's underneath those horns? We know Once's Maleficent doesn't have any...