Board Thread:Spoilers!/@comment-26159109-20160105121945/@comment-25926288-20160105154408

CoolDudeAl wrote: Everybody, here's a breakdown of the poster, because people seem to be really overthinking it:

Hook - Because the arc is "save Hook", and he's marketable.

Apple - Referencing the Snow White story (which is still the main story of the show over all), and also it's a running theme on the posters now.

Fire - Referencing The Underworld, which will also be Hell like, because America is uneducated in Greek Mythology and doesn't know the difference between The Underworld and Hell. XD

One final note, everyone who's complaining because it's more Hook, look on the bright side, every time since 4B they have promoted something on the posters, it wound up not being that important to the arc, or at least not as focused on as we thought it would be. So if anything, we're getting less Hook than usual. XD And that's what we probably all can agree on. XD

I just think it's bad timing to:

-Do a "Save [Insert Character's name]" arc right after we just did one. Especially since it's going to another land to meet more characters again.

- Fans are somewhat upset that Hook seemingly hijacked Emma's solo arc. Then to wave a poster that seemingly confirms their suspicions is not the best way to put things. The poster is fine, but perhaps not so soon of before a new set of promo pics or an ensemble poster.