Board Thread:Spoilers!/@comment-26159109-20160105121945/@comment-25926288-20160105140035

Well, the poster has been out for a while and I will say as I do that in sections (which do overlap) I find a small degree of responses.

- People complaining about Hook being on the cover art (Once Upon a Hook)

- People complaining about the people complaining about the cover art

- People.....ugh... proclaiming how hot Hook is (Reason No. 57 Why I dislike Hook)

- People mad at the laziness, especially the apple

- And those who frankly don't care.

So group number 2 and 3 are likely CS aka Hook Fans (I tend to think those two have the biggest overlap) and everyone else, just exists. I would be in the camp of Group 1, because it pretty much follows the trend of following peripheral characters and insults everything else. It's literally just saying "Remember this show was about Snow White" then you also have to remember how badly assassinated Snow's character was over the seasons (mostly in 4b and 5a). However, I'm more or less in the last group because it's just marketing and Hook and Regina are the more marketable ones for reasons unknown (I guess because hotness which is relative).

However, I do understand why Once Upon a Hook is proclaimed (even Regina's show) and I will hopefully provide a decent explanation:

- He soaks up screentime even when he doesn't do much of anything (Well, Regina gets some things to do, but not in the last arc.)

- He gets marketed alot more than others (Likewise with Regina).

- He gets proclaimed Hero by most of the Snow co, even if he doesn't think so. (Same with Regina, except she does so.)

- His story is uplifted while others are cut short or destroyed. (Regina's is similar but to a lesser degree.)

-> Hook has to be made innocent so Rumple's redemption is dashed against the wall (Opinions I see)

-> Hook steals all the times Snow and David could be with Emma. (Same with Regina, to a lesser degree).

-> Regina's made to be a diamond in a block of coal by degrading Snow's character and making a door mat of Snow.

-> Hook hijacked Emma's arc. Yes, Hook is BF, but Emma deserves a solo arc of internal reflection.

One of the major issues with the poster is not that Hook's on it (which I think may be the reason some subconsciously hate it) is that posters haven't included the main cast and never have we had decent looking posters on a consistent basis.