Board Thread:General Discussion/@comment-24589671-20140512051816/@comment-5574752-20140512223224

There are a lot of people complaining about Once introducing Elsa because she's popular at the moment and that pisses me off. Adam and Eddie have said on numerous occasions that they are fans of Frozen and they are very passionate about incorporating the characters into Once.

Could there be an alternative motive for them using Elsa, because she's popular? Apso-friging-lately. But not because Disney told them to, oh no. I don't think the executives over at the head office are overly thrilled at another portrayal of Elsa been done went there is the all too high risk that it will cause a negative backlash.

Disney didn't allow this because Frozen needs more publicity; Frozen can make (and has made) back its money all by itself. No, I think they are doing frozen because they need popular right now. If you didn't know the ratings for Once have dropped this season, by about 20%. If season 4's ratings are as low or if they drop even lower then there isn't going to be a opportunity down the line for the show to use other characters. But if Frozen can re-spark and create new interest in the show then there will other seasons to meet the characters persons are saying have been overlooked in place of Elsa.