Board Thread:Show-Related Questions and Answers/@comment-25926288-20150102185627/@comment-26116863-20150217035346

I think a better way to interpret it is: "All magic comes with consequences" which is much more consistent with what actually happens on the show, although Rumple does often give a price for his services. In that case, it is not a consequence of magic, but rather Rumple's greed.