Board Thread:General Discussion/@comment-26184894-20150614234938/@comment-24674051-20150616134637

I will say that I can agree that it really isn't the writers fault (other than maybe not taking the marketing and media departments out, tying them to a stake, and letting Regina launch away.)

I do see the promos differently than the sneak peaks, though. The sneak peaks are generally one scene from the upcoming episode. They don't have full context, though the context can sometimes be inferred. but in any case, they depict things that we will see (and understand better) from the episode. The weekly promos are generally nothing more than a montage of images from the upcoming episode, with little to no context, and sometimes have stock footage included. Season Promos (at least for the past few arcs) have had little to do with the actual storyline, and are solely for the purpose of hype. I tend to see those almost as a 'bait and switch' tactic.

That's just my opinion, though.