Board Thread:General Discussion/@comment-5824906-20130318235343/@comment-1293767-20130319012043

The curse hit at night and the newspaper is of the morning after, so her birthdate is October 22, 1983.

The pilot episode also takes place on Emma's 28th birthday (can't remember if it starts exactly on that date too or not), but that would set the pilot's in-universe date as October 22, 2011.