Board Thread:General Discussion/@comment-26159109-20170417104929/@comment-5679696-20170420002017

I don't think your point is logical. The kiss was working because they truly loved each other and because there was a curse to break, regardless of their intention. For the kiss to actually free Rumple from the curse it would have required an enormous sacrifice from his part. He wasn't willing to give it up, and therefore the kiss didn't work.

So yeah, I don't see why you complain that almost breaking a curse needs no sacrifice. It is actually breaking a curse what needs sacrifice.