Board Thread:General Discussion/@comment-25582606-20150211145702/@comment-24936039-20150320222326

Hmcooper4 wrote:

The only real detail missing (other than the actual reveal, which means all of this is speculation) is how Lily (or Cruella and Ursula for that matter) ended up in the LWM, with no knowledge of Storybrooke (but their memories otherwise intact).

I speculate that QofD knowing that the dark curse was going to be casted were able to affect shield themselves sufficiently that even though it took them from FTL to LWM, they landed OUTSIDE of Storybrooke (except for Mal - hey maybe the Hong Kong Dragon managed to swap himself for Mal's spot?) in 1983 and thus retained their memories. However, they were far enough away (presumably NY or perhaps further, say Hong Kong) that they had no idea of where Storybrooke was\existed and it's not like it would be on any LWM map of the USA.