Board Thread:General Discussion/@comment-4775130-20150607190807/@comment-1894786-20150816011350

Eskaver wrote: Edward Zachary Sunrose wrote: Hope the season 5 dvd cover is the Black Apple with Emma's "wing eyes" poster being used to promote the show, it's cool. Unfortunately, looks like we're stuck with apples on the covers from now on. It will be. I guarantee it. I think they have a fetish for apples. Even if there is no apple involve there will be one. If they ever do a Wonderland DVD (which I don't think they will) I bet they will find a way to put an apple on that too. It's not that they have a fetish for apples. This entire series started with Snow White, revolves around the Snow White characters and so it makes sense that apples (the symbol of the Snow White story).

Or maybe it's trying to play on the Abrahamic belief of Adam, Eve and the Garden of Eden. Y'know, how the Apple is widely believed to be the Forbidden Fruit? Maybe it's subliminal messaging like "We dare you to give in to temptation and buy this DVD" or something silly like that.