Board Thread:Wiki-Related Discussion/@comment-24304025-20140505134054/@comment-24304025-20140513130237

That's because we never saw the curse hitting Wonderland. It wasn't even mentioned. We cant' say Will was cursed. (Actually, if we consider that he knew he had to hide his heart, he should not be...).

With the rabbit, it would have been very easy for him to go to Storybrooke even without the curse.