Board Thread:General Discussion/@comment-24589671-20140813033237/@comment-5106672-20141020145318

Edward Zachary Sunrose wrote: Will isn't the king yet, I'd assume. We don't know exactly when he and Ana rehabilitate Wonderland, but it's assumed to be after Alice and Cyrus have their daughter, who is born well after the events of Wonderland.

This is clearly before Alice's wedding, since he's still wearing the exact same clothes that he wore for the Wonderland show. That's correct, the Wonderland epilogue is several years forward so there is time for more adventures for Will before his happily ever as in Alice's book. Although this might not necessarily be before the wedding, it might very well be after but he's in his “civillian” clothes to blend in better in Storybrooke. Considering that the whole OUAT:W must have taken place in-between the Season Two premiere and the Season 3A finale (it is a quite short time-span, as the events appear to unfold very quickly in Storybrooke), we can guess Alice could have just given birth to her daughter at this point in time, while she appears to be 5-6 in the epilogue.

I just hope that, whatever the timeline, they pull off a satisfying explaination for why he's in Storybrooke. So far it feels rather contrived to me, just like he was a popular character in OUAT:W and the writers brought him back for that reason. That's really my only big issue with Season 4A so far.