Board Thread:General Discussion/@comment-1916997-20160401165933/@comment-25926288-20160401185333

I think, outside of being a fan of the show, I can see why they did Frozen and the heavy Disney insertion scheme. More popular Disney = More viewers, etc. It's a good business move that had risks and sadly I think it didn't pay off. The problem with it was that Frozen was good at the ratings for a bit, but like any false advertisement, it fell through and the ratings started to fall. Given the chance at it again in part, showed that it didn't help and I was honestly surprised that they included Merida. Some here might recall me saying she won't appear on the show in any large capacity, but I was obviously wrong. I thought that with the small bonus that Frozen provided that they wouldn't keep at it.

Depending on how A&E are thinking, they have to spark either a new popular Disney surge (which is still not happening), or try to do what they do best. The issues I think both the fans and writers may not see each other on is that the writers are testing the waters for the perfect formula (to the fans), but they are taking too long to figure that out (to the writers).