Board Thread:General Discussion/@comment-26159109-20150928170914/@comment-25926288-20150930125240

Neither of those things are significant factors (to those that pick in choose to cancel or continue).

TV viwership is decreasing but 4a to 4b shows something and you can't blame that on TV viewership going down. It's obvious what it probably was. 4b and 5a are within the same year and the TVviwership really doesn't play a role into it. The way they see it is that either you watch it when it airs or you're not that interested. But they may take the DVR and Hulu stuff into account if it is significant.

But also, the story improving doesn't help anything other then to retain fans over make new ones. New fans can't just jump in, they'll have to binge watch the enitre series before things make sufficeint sense. Surfing around the web, I saw new Frozen viewers asking so many questions and those that specifically didn't binge watch it sort of lost interest, ranted, raved, and went on their merry way.