Board Thread:General Discussion/@comment-4775130-20160926170627/@comment-4453062-20161101190245

I've seen people mention that perhaps they may try moving OUAT to 9pm, and possibly as early as this Spring. Even if ABC still considers renewing OUAT, it doesn't change the fact that the ratings are pretty low and it's probably not a good anchor show for their Sunday lineup anymore. A new show may have a better shot airing at 8pm, since every show ABC has attempted to premiere at 9pm on Sundays for the past several years has been a ratings bomb. A weak lead-in from OUAT plus stiff competition from juggernatus such as The Walking Dead are factors for premiering shows at 9pm. Granted, moving OUAT to 9pm could cause its own ratings to drop, but it's a veteran show with a built in audience and technically it has aired at 9pm just fine in the past. Even when "The Bear King" aired at 9pm last year, it didn't drop from "Birth". Granted, those have all been 2 hour events, so a standalone OUAT episode airing at 9pm could be a different story. Doesn't mean that ABC won't consider it a possibility, though.