Board Thread:General Discussion/@comment-26392556-20150321102507/@comment-25375217-20150325165130

Ursula isn't really pretending to be the goddess, she didn't choose her name. She wants to be like the goddess, which means she admires the goddess. The goddess (i wonder how many times i can say goddess in this though) probably doesn't care what Ursula uses her name for, because she's doing it in admiration.

Regina pretended to be the goddess on purpose to not be like her, but to be her. Regina also did not believe in the goddess. It makes sense that the goddess would probably be angry at the woman who pretended to be her and didn't believe in her, rather than the woman who did believe in her and wanted to be like her.

It's possible that the goddess Ursula is actually evil or otherwise neutral, which is why she doesn't care that Ursula is being like her to do evil (or was, rather). There's a difference between being like someone and pretending to be someone.