Board Thread:News and Announcements/@comment-25423394-20130408140522/@comment-5571405-20130409005108

Garbage. Just a rumor. Viewership is irrevelent. It's TV's biggest misconception.

Shows do not get renewed because they have high viewership. They get renewed because they have high rating numbers (0-100) in women 18-49 demographic which is what advertisers pay for. Viewership is a great bonus but nothing more than PR. You can't sell a product to viewership (because it doesn't tell you who is watching) but you can target and sell a product to a specific age demographic.

Once Upon A Time is the 3rd highest rated show on ABC after Grey's Anatomy and ''Modern Family. ''Their ratings have been pretty much same all season. (2.9-3.0 rating)

@ ChocolatEyes613 **Caution** Ratings and Vieweship are two different things. You are spreading false information. http://en.wikipedia.org/wiki/Nielsen_ratings

Rating - A percentage measure of total households or population owning TVs with Nielsen boxes (so-called Nielsen families) who are tuned to a particular program or station at a specific time.

Viewership - Collectively, the viewers of a television program. They are not counted in the ratings.

Viewership is irrevelent to a shows renewal/cancel status. As long as they have high ratings they will continue to be renewed regardless of viewership. Syndication economics also plays a role in a shows renewal. This will start to take effect when Once enters S3.