Board Thread:General Discussion/@comment-25926288-20160307020620/@comment-4453062-20160308203853

Eskaver wrote: Ratings-wise, I think it was primarily due to the lack of promotion and good promotion. We'll have to see if it was just an outlier which is likely. Otherwise, I didn't know TV viewership was that steep of a decline, lol. Agreed. I've been watching ABC primetime on other nights, and OUAT was vastly under-promoted leading up to its return. I maybe only saw one mere 15 second promo air per night, which is pathetic. Even Quantico, which gets lower ratings than OUAT, got more promotion by comparison. But seriously, just look at how 3B and 4B were promoted by comparison.