Board Thread:General Discussion/@comment-1916997-20151225192609/@comment-25926288-20151225220248

Well, ONCE: The Frozen Edition wasn't bad on all aspects. It was a smart, but lazy business move. They racked up the Disney points with Frozen fans and its hype and had to put little effort in already decent characters. However, it was only a temporary boost and that's it. Ratings fell quickly in season 4 and the season as a whole did worse than season 3, having ratings higher and lower than 3.

Sometimes it isn't a good story idea, but business-wise  it was smart.

Merida was as acceptable as Elsa and Anna. But she actually did nothing to help ratings, so she becomes more harmful than helpful.

However, they (when they put effort in) shine on in those particular areas and characters. So, it's more so lazy and failed ideas than incompetence.