Board Thread:Show-Related Questions and Answers/@comment-24304025-20140712173037/@comment-5834856-20140712184010

Exactly. Rumplestiltskin provides Emma and Hook with a glamor spell, so they can be at Midas' ball without sticking out too much. That takes after Hook met Smee. A glamor spell gives you such indistinct facial features that no one bothers to remember them.

Offering Snow White passage on his ship to any realm she wants, Hook is clever enough to dim the lights in the captain's cabin. She simply wasn't able to see him. At best, all she saw was his sillouette. Remeber, what Hook said to Emma: "The point is to minimize you making a lasting impression. "