Board Thread:General Discussion/@comment-24589671-20150301134730/@comment-25926288-20150304144910

You can almost sort of tell with their marketing. Regina was the poster child for most of the promotion and graphics, Frozen was for Frozen.

Some mention fixation on Emma simply because Emma was involved with Frozen the most, while the rest were sidelined with trivial, or unrelated plots. Rumple-hat with Hook, Regina with Author and Robin, Snow and Charming on mayor and baby duty, Will with comic relief. They, Emma and the rest typically face big bads together, Pan together, Zelena together, and Cora was half and half. Ingrid was most certainly an Emma focus.