New York City

"How would you like to see a magical city called New York?"

- Mr. Gold to Belle

New York City is a Land Without Magic location featured on ABC's Once Upon a Time. It first appears in the first episode of the second season.

Inhabitants

 * Avery
 * B. Goldberg
 * B. Johnson
 * Carriage Driver
 * C. Finn
 * The Dragon
 * Emma Swan (formerly)
 * Fan
 * F. Rodriguez
 * Gibson
 * Hank
 * Henry Mills (formerly)
 * Isaac Heller (formerly)


 * J. Israel
 * Librarian
 * Mr. Gold (formerly)
 * M. Ibanez
 * Middle Aged Couple
 * Mrs. Cuse
 * Neal Cassidy † (formerly)
 * Nurse
 * NY Cop
 * P. Lesh
 * P. Smith
 * Purse Snatcher
 * R. McDonald


 * Robin Hood † (formerly)
 * Roland (formerly)
 * Server
 * Tamara † (formerly)
 * T. Brahe
 * T. Munson
 * Toll Operator
 * T. Schaffer
 * Ursula (formerly)
 * Walsh † (formerly)
 * Zelena (formerly)

Notable Business

 * Arco Di Trionfo Pizzeria
 * Dragon's Herbal Shop
 * Hank's Television Shop
 * Hotel d'Or
 * Logan International Airport
 * New York Aquarium
 * New York Pub


 * New York Public Library
 * NYPD 35th Precinct Police Station
 * Ostria
 * Our Lady Providence Medical Center
 * Star Publishing Office
 * The Wizard of Oak

Trivia
|-|On-Screen Notes=

On-Screen Notes

 * New York City is featured in the title card for "Manhattan" and "New York City Serenade".
 * Neal's apartment is located in SoHo, a neighborhood in Lower Manhattan.
 * The pizza restaurant Neal takes Henry to, is called the Arco Di Trionfo Pizzeria. "Arco di trionfo" is Italian for "arch of triumph".
 * Emma and Walsh have dinner at a restaurant called Ostria.
 * Isaac's book signing takes place in New York City, which can be seen from the NYPD police car which passes in front of the building.


 * -|Production Notes=

Production Notes

 * New York City being featured in several episodes of the show, is a writer's pick: Adam Horowitz is from Manhattan.
 * Neal's apartment is situated across the street from the back building of real-life Italian pasta supplier Piedmont Ravoli Co. Inc. located on 162 Mulberry Street in New York City. The frontal retail store is on 190 Grand Street in New York.
 * When Neal takes Henry out for pizza, a business called Soparlo can be seen in the background, a reference to Mark Soparlo, a member of the production staff on the show.
 * The episode "New York City Serenade" is named after a Bruce Springsteen song of the same name. Adam Horowitz is a fan of the singer.


 * -|Cultural References=

Disney

 * As Emma leaves the restaurant, you can see that the house number on the establishment is 1138. References to this number are scattered throughout the Star Wars films (and other Lucasfilm productions).
 * As the purse snatcher races across the road on his bicycle, there is a view from the inside of a car, where you can see a Mickey Mouse keychain on the rear view mirror.
 * In The Wizard of Oak furniture shop, there is a set of Mickey Mouse ears cast in steel, inside a drawer.
 * While Robin Hood is waiting for Mr. Gold outside the hospital, an advertisement for the Broadway production of Aladdin can be seen in the background.
 * At Isaac's signing, there is a girl dressed up in a Jack Sparrow outfit.
 * One of Isaac's fans is dressed up as Disney's Ursula from The Little Mermaid.

Lost

 * The number 23 can be seen in the bar where Neal and Emma are talking. 23 is the fifth of the Lost numbers.
 * The Toll Operator charges Mr. Gold 15 dollars, a reference to the third Lost number.

Popular Culture

 * In Neal's apartment building, apartment number 403 is housed by "P. Lesh", which is a reference to bass guitarist Phil Lesh of music band Grateful Dead. Show co-creator Edward Kitsis is a notable fan of the band.
 * Another apartment is housed by "T. Munson" that refers to two-time World Series-champion baseball catcher of the New York Yankees Thurman Munson. Show co-creator Adam Horowitz is a Yankees fan.
 * A poster promoting the 2007 calendar Punk Rock can be seen by the entrance to Neal's apartment building. The caption says Nardwuar vs. Bev Davies. The former is a celebrity interviewer and musician from Vancouver, while the latter is a punk-rock photographer from the same city. It shows a 1980 photograph of Greg Ginn and Ron Reyes from the American punk rock band Black Flag.
 * A Stussy No. 4 clothing store can be seen behind Neal during his conversation with August in New York.
 * As the episode "Heart of Gold" transitions to New York, someone can be heard shouting, "I'm walkin' here, I'm walkin' here!"; an homage to the famous quote from the 1969 drama film Midnight Cowboy.


 * Posters


 * By the entrance to Neal's apartment building, there are promo posters for Canadian musicians:
 * There are three posters of the rock band The Ramblin' Ambassadors, promoting their albums Ramble On (2012), Vista Cruiser Country Squire (2008) and Avanti (2003).
 * Around the Ramble On posters, there are several promo poster for the 2005 album Brigadoon by the indie pop band P:ano.
 * Above the Ramble On posters, there is a promo poster for the indie pop band The Gay and their 2003 album You Know the Rules.
 * Also seen by the entrance are posters promoting Novillero, another indie-pop band. The poster shows the cover of their album A Little Tradition.
 * Below that, are advertisements for the album How Come I'm Dead by the Vancouver-based indie rock band Hot Panda.
 * The album Tintype (2008) by the garage rock band The Pack A.D.
 * Several posters promoting the band's tour kick-off on February 27th 2009 at Vancouver's Railway club can also be seen. In addition to The Pack A.D., the posters list the Vancouver-based garage rock band The Beladeans, the rock duo The Speaking Tongues from Toronto, and DJ Bryce Dunn from Vancouver.
 * A third promo poster for the band can also be seen.
 * The cover of the 2004 album Grab That Gun by the post-punk band The Organ.
 * Life Through One Speaker, a 2003 album by the indie pop band Young and Sexy.
 * The indie pop band Bella from Vancouver.
 * The indie pop band Immaculate Machine.
 * The Queen of Vancouver Island, a 2012 album by the alternative country singer Carolyn Mark.


 * Newspaper Vending Machines


 * USA Today vending machines can be seen on the streets in almost every episode where New York appears.
 * As Neal is running from Emma, he runs past a New York Ledger vending machine. New York Ledger was a weekly story paper published in New York City, from 1855 to 1898.
 * Interestingly, Isaac's book is a "New York Ledger bestseller".
 * As August is talking to Neal in New York, a New York Banner vending machine can be seen on the street. This is a fictional newspaper in Ayn Rand's bestselling novel The Fountainhead.
 * When Emma walks Henry home from school, a newspaper vending machine says New York Bugle; a reference to the Daily Bugle, a fictional New York City tabloid newspaper that is a regular fixture in the Marvel Universe, most prominently in Spider-Man comic titles.
 * When Emma bails Hook out of jail, and when Mr. Gold arrives in New York after being banished, a Daily News vending machine is seen.
 * As Violet and Henry are walking through New York, a Metro New York vending machine can be seen on the street.


 * -|Set Notes=

Props Notes

 * When Tamara comes to Storybrooke, she brings bagels from Zabar's, a real food store on Broadway, Manhattan.
 * According to Hook's note, the Cassidy Apartment address is 89 Wooster Street, New York, NY, 10012.
 * One of the letters addressed to Neal is from a C.Marion, on 157 East 67th Street New York, NY 10065. This is the headquarters of the Engine 39 - Ladder 16 firehouse.
 * According to the envelope from Star Publishing, Isaac's address is 968 East 14th Street, Brooklyn NY, 11230. This was the childhood home of Woody Allen. Show creators Adam Horowitz and Edward Kitsis were both inspired by Woody Allen at young ages.

Set Dressing

 * According to the sign, Walsh's furniture shop, The Wizard of Oak, is located in Brooklyn.


 * -|Goofs=

Goofs

 * Though the filming streets in "Manhattan" were a recreation of Manhattan, at least two Vancouver-based food eateries in the real-life neighborhood of Gastown are visible in the background; Terracota Modern Chinese and Salty Tongue Cafe.


 * -|Other Notes=

Filming Locations

 * According to show creators Adam Horowitz and Edward Kitsis, the footage of Michael Raymond-James as Neal in the opening scene of "Broken" was actually shot in New York City.
 * For "Manhattan", "The Queen Is Dead", "Selfless, Brave and True", "New York City Serenade", "Heart of Gold", "Only You" and "An Untold Story", the streets of New York were filmed in Vancouver, British Columbia, Canada, where production for Once Upon a Time is based.
 * A building seen in "Manhattan" and "The Queen Is Dead", which somewhat resembles the Flatiron Building, is in fact Vancouver's Hotel Europe. The name of the hotel can even be seen on a window as Neal and Emma walk down the street to meet Tamara in "The Queen Is Dead", and when Henry and Violet are walking down the street with a hot dog in "Only You".
 * The scenes in Emma and Henry's apartment were filmed in Gastown's Koret Lofts building on East Cordova Street, Vancouver.
 * The Admiral Pub & Grill in Burnaby doubles as the pub where Regina and Robin discuss the future.
 * The scene where Isaac is recruited by the Apprentice was filmed in the Dancy Ballroom & Dance Studio in downtown Vancouver.
 * Isaac's speech and book signing was filmed inside the Orpheum theater in Vancouver.

Appearances
Note: "Archive" denotes archive footage.