Board Thread:General Discussion/@comment-4775130-20160926170627/@comment-24674051-20161011174747

Eskaver wrote: Farerb wrote: The ratings adjusted down to 1.2 So, an increase of sorts. But pretty much steady. Not surprising as I doubt Once will get a sudden surge like when they did Frozen.

which is actually OK, since a sudden surge like what was achieved with Frozen was actually detrimental to the show, imo. The people that came for frozen were drawn by hype of Frozen, and they were not invested in the core characters of the show. ANd in fact development of the characters was actually stifled a bit during that time which did not help.

This season we're getting better character development again (at least so far, and that is just my opinion). So hopefully that means that any increase is based more on people becoming invested in the characters.