Board Thread:General Discussion/@comment-24589671-20140512051816/@comment-5574752-20140518193152

Stonicus wrote: Prince of Hearts wrote: At the end of the day this is a business. They need to make money. Viewers equate to money. That is pretty much it. Accept the reality. Yes, it is a business... but they're trading in their viewers with money (adults) for viewers with no money (school kids). Yes Stonicus, thats what they're doing, because it's those kids that will boost rating. The more average views there are per episode the more ABC can charge for advertising during that time slot. Also a large portion of Frozen's profits come from the merchandising. Once will extend Frozen's visibility to the general public, hence increasing the profits from the merchandising.