Board Thread:General Discussion/@comment-33386384-20180418203852/@comment-25375217-20180418212222

Lady Junky wrote: Lady Rapunzel wrote:

Lady Junky wrote: "What do you think leaded Wonderland to cancellation?"

The lack of viewers. Nothing else ^^ Yeah, XD, but i'm trying to make us discuss what caused the lack of viewers that caused the cancellation, so it's a little more complex than that - it's like talking about Season 7. Is this thread supposed to be at "rant and rave" or is it okay for it to be in "general discussion"? More objectively, I think a big reason is what Mattheus mentioned. To fully understand it, you have to think back like we did in 2013.

OUAT was in its 3rd season, and we knew they were trying for the first time the "two arcs per season" format. Basically, we knew it would be 3A - hiatus - 3B. When OUATIW was ordered to series, nearly everyone thought they would use OUATIW as bridge series during OUAT hiatus...

Finally, ABC put it on Thrusday at 8pm. Grey's was at 9pm and Scandal at 10pm. During these days, TBBT was also airing at 8pm on Thrusday on CBS (and it was still in its full glory back in the days).

I think ABC completely overestimated the OUAT fanbase back in the days. Adding to that, mixed opinions on the pilot + a quite slow start for the main storyline... OUATIW went from 1.7 -> 1.2 -> 1.1 -> 0.9 in four episodes. By ep 4, it was nearly sure to be dead.

So, basically, very poor timeslot & scheduling + a very slow/mixed start for the plot. I mean, most of us say it: OUATIW started to be really good from ep 4/5. This is pretty much it. I don't think Jefferson or anything else had anything to do with it.