Storybrooke Daily Mirror

"The Mirror strikes again! I wanted to bring you the latest edition. I assure you it's one of my better hatchet jobs."

- Sidney Glass to Regina Mills

The Storybrooke Daily Mirror  is a newspaper on ABC's Once Upon a Time. It first appears in the second episode of the first season.

During the Curse
The Daily Mirror is used by mayor, Regina Mills, in a smear campaign against Emma Swan. The previous night Emma had swerved off the road, hitting the Storybrooke sign. Taking advantage of this situation, she has Sidney Glass, the chief editor write about it in the local newspaper, and claim alcohol was involved. Regina asks Sidney if he found any more potential dirt on Emma. When he responds that he has nothing of use to her, Regina claims she will dispose of him.

Front Page Headlines

 * "Stranger Destroys Historic Sign"
 * "Coma Patient Wakes Up"
 * "Welcome Home, John Doe"
 * "Ex-Jailbird"
 * "Heartless!"
 * "Reagan: Marines will be staying in beirut" (Sunday October 31, 1983; Morning Edition)

Characters on the Front Page

 * Emma Swan
 * David Nolan
 * Mary Margaret Blanchard

Trivia

 * The name of the newspaper, Daily Mirror, refers to Sidney's Enchanted Forest character, a genie who seals himself into the Evil Queen's mirror after using his last wish.
 * Storybrooke Daily Mirror has an on-line portal.

Appearances
Storybrooke Daily Mirror Storybrooke Daily Mirror O_Espelho Quotidiano "Storybrooke Daily Mirror"
 * The Storybrooke Daily Mirror's name appears in its website in "Red-Handed".