Board Thread:Spoilers!/@comment-25926288-20151224174750/@comment-6175354-20160104142724

Eskaver wrote: ChocolatEyes613 wrote: Eskaver wrote: XD I'm sure they thought Merida would bring in the numbers.

I highly doubt that, from the way 5.08 and 5.09 were marketed. Brave was never a popular film, nor was it well-received. Little girls only think Merida looks cool. They did think so after all there were three things marketed in the beginning of the season: The Dark Swan, Merida, and then Camelot. But I'm guessing once they saw how well the premiere did, there promotion started to dwindle as Merida wasn't going to bring anything buzz or ratings to the table.

Merida was ok in the premiere, because she was used well. It was after that, that the OUaT audience started hating her. Marketing the Dark Swan and Camelot was fine, as that was the focus of 5.A.