Board Thread:General Discussion/@comment-3966122-20140915205541/@comment-5106672-20140916131613

Well, of course Rumple said the the doll's name for the first time on screen only at the end of the episode, because otherwise it would have given the whole plot away.

As for Rumple telling Malcom, it might as well not have happened at all. Unfortunately, in The New Neverland the writers thought the Medusa flashback had priority over an explainatory back story of Peter Pan, who, to day, has none. And I don't mean a backstory about who he really is (i.e.: the Think Lovely Thoughts flashback), but how exactly his powers work. How he knew about Henry centuries before he was even born, how he was able to manipulate the events in order to release Baelfire from Neverland just in time for him to meet and have a baby with Emma, how his actions determined the course of events that Rumple was able to foretell while working on the Dark Curse, if he had a part in said events at all, why his shadow went for Roland after there was clearly no need to kidnap children from all the realms anymore (because he already had Herny)… in short, how it was possible for him to be apparently omniscent, how the stillness of time in Neverland fit the other realms' flowing timelines and how the events of the first two seasons appeared to have been pupped-mastered by him all along.

It is likely that he learned about Rumple's doll's name the same way he learned about everything else, which we won't probably ever find out.