Board Thread:General Discussion/@comment-26159109-20150928170914/@comment-1916997-20160321183138

I keep saying this, but I'm going to say it again: With this show, ratings are not the only thing that matters. This show has a lot of cross brand synergy with Disney, and also has a bit of a cult following where they can sell and make money on merchandise and other things. I mean how many of the other shows on ABC have done comics, books, soundtracks, conventions, those little figurines with the big heads, etc.? Answer: Very few. So again, they are not just looking at ratings with this show.