Board Thread:General Discussion/@comment-2153169-20170516154809/@comment-1916997-20170517144028

ChocolatEyes613 wrote: Farerb wrote:

Disney didn't use OUAT as a marketing ploy, A&E used Disney in an attempt to gain viewerships. The Frozen arc was clearly Disney's idea. Regardless, of who was at fault, it was a marketing ploy that backfired.

MyPretties wrote: I have a feeling that it was all in favor of the American Idol reboot, which I don't even know if anyone even asked for, I sure didn't. Everyone I know thinks, the American Idol reboot is the stupidest idea ever. Ugh. The American Idol thing. And Fox is pissed, they said they were going to bring it back in 2020 anyway, they just wanted a few years off, so it would be like a "relaunch" which I'm assuming they thought would bring viewers back. I won't be surprised with all the controversy if Fox pays ABC more to not air it and get the rights back and then just relaunches it in Fall 2018 or something.