Board Thread:General Discussion/@comment-24589671-20140512051816/@comment-6124046-20140512154806

Not necessarily. Just because it looks like Elsa doesn't mean it will be anything like Frozen. For all we know, they just made her look like Elsa to make it easier for us to see they will be covering the fairy tale, "The Snow Queen" next season. If, for example, she looked like the white witch or any woman in a white fur coat or something, we would be going on and on about whether next season will be Narnia or the snow queen or something else. Plus, they know Frozen is popular. This could pull in people who love Frozen and don't watch OUAT, and then do the original story to keep the viewers who are sick of Frozen but are willing to watch as long as they don't go overboard, while intriguing new viewers to stay and watch. I say give it a chance. Worst case scenario: they go overboard with the Frozen puns, you stop watching until they're done with the snow queen and move on to the next villain.