Board Thread:Spoilers!/@comment-5899967-20150208192922/@comment-4839682-20150421021937

It's not commenting on Jennifer, it's commenting on the obvious effect we're supposed to be seeing in Emma.

It's a whole different makeup palette to make someone look pale, and that's what's going on here. If you have a good eye, when they close up on Emma's face, you can see that the reddened eyes are eyeliner and shadow and they've splotched her face-- like she's been crying. Like you would expect someone going through an emotional, moral and existential crisis.