Board Thread:General Discussion/@comment-26443838-20150603124705/@comment-26159109-20150925145203

Disney definitely does not need Once to "advertise" their stuff. Moreover, if rating decreases, it means that fewer people watch the show - not a good idea to "advertise" things. Of course abc will inform them in time about the show cancellation, but it might be midseason while they still filming and not necessarily at the end of the season and give them another season to wrap up. The production itself is aware of the ratings and the possibility of the show ending so they will have a good idea even before abc's notice.

People should really realize that it is not some privileged show that is not like any other show and it is definitely not a 60 minutes Disney commercial.