Board Thread:General Discussion/@comment-25926288-20160516005939/@comment-27257290-20160518105229

CoolDudeAl wrote: The best explaination for magic not working in the LWM is that not enough people believe it, so it doesn't work. No one would believe Ingrid can do ice magic, so she can't. No one believes a demon like Chernabog exists, so he doesn't. Alternativly, magic works differently in different realms, and it is possible that was Ingrid's problem. She didn't know how to adjust her magic so it would work in LWM.

From what they said about The Land of Untold Stories, I inturpet that it is named as such because the people who come there had to flee their "stories" (aka their origin worlds) for various reasons, and thus have not told their stories yet. Hyde wants them to play out their stories in Storybrooke, for whatever reason. OK that makes sense.