Board Thread:Show-Related Questions and Answers/@comment-25974054-20150425004027/@comment-25926288-20150425010703

Setting down the books! Cruella isn't from the Land Without Magic. She's from a Land without Time, a perpetual 1920's England. Isaac records the interesting stories in all realms since he has the power to travel across lands (Poor Rumple!) Any thing he writes comes true as long as they are within the bounds of the laws of magic (at least so far). He gave Cruella magic in a magical 1920's England world.

No one knows how Cruella got to the EF. Either Isaac's car, which became hers, is enchanted to travel across lands or Rumple sent Jefferson to get her.