Board Thread:Spoilers!/@comment-1894786-20151104191856/@comment-26443838-20151217192836

ChocolatEyes613 wrote: NickyHelp wrote: Funny words coming out of your mouth when the ratings are already dropping, even when he is still in the show. You don't know what might happen either. so there @Farerb, was referring to the rating taking a nosedive.

OUaT is half way through its 5th season, so the steady drop in ratings is normal. ABC also uses Colin O'Donoghue, not just his character, to market the show. From a business perspective, it would do more harm than good, to write Hook off permanently. From a story perspective, it would be a waste of everyone's time, to go to the Underworld and not bring him back.... so there! It didn't do more harm than good when he was not in season 1.