Board Thread:General Discussion/@comment-5205908-20150206194003/@comment-5051564-20150214124342

I think it's the opposite (but only for the first half of season 4): Once Upon a Time uses a succesfull Disney property to create more buzz and draw in new viewers. But sure, it works both ways.

And I think the comeback of Maleficent and the release of the Maleficent movie is just a coincidence. I think they wanted Maleficent back for a long time, and that was only possible after True Blood ended and Kristin Bauer van Straten had time on her schedule.

I do feel really mixed about the Frozen arc though. For me, it was a bit of overkill, and we barely got to see other characters in flashbacks.