Board Thread:General Discussion/@comment-25926288-20171008010933/@comment-27060727-20180108175108

Literally nothing matters but OUAT's ratings against other current ABC dramas... and outside revenue compared to those other dramas.

Other networks have nothing to do with it. Especially when it comes to a 7th season show. And people used to say that cable shows were huge competition on Sundays but I doubt that factored in at any point. The ratings are what they are right now and I'm sure the network knows that they're basing a renewal/cancelation likely around a low of a 0.3-0.4.