Board Thread:General Discussion/@comment-26184894-20150614234938/@comment-24008305-20150616155821

Welcome to the world of Marketing. Ever wonder why Avatar became the highest grossing film of all time (2.7 billion in revenue)? Because of all the hype (and not just from the media, the public can influence each other as well...social media is a prime example; Avatar really did live up to all the hype btw). Some movies & shows and even stage plays, musicians, theme parks, etc. may fail to deliver (reality shows come to mind...I am so sick of them and the pretentious celebrities they spawn...sometimes hype can do the complete opposite) but mainstream entertainment as it has evolved throughout the centuries would be nothing without good marketing (or updated technology for that matter...the introduction of the television as a visual medium was a technological revolution).