Board Thread:Spoilers!/@comment-26159109-20160105121945/@comment-1916997-20160105153819

Everybody, here's a breakdown of the poster, because people seem to be really overthinking it:

Hook - Because the arc is "save Hook", and he's marketable.

Apple - Referencing the Snow White story (which is still the main story of the show over all), and also it's a running theme on the posters now.

Fire - Referencing The Underworld, which will also be Hell like, because America is uneducated in Greek Mythology and doesn't know the difference between The Underworld and Hell. XD

One final note, everyone who's complaining because it's more Hook, look on the bright side, every time since 4B they have promoted something on the posters, it wound up not being that important to the arc, or at least not as focused on as we thought it would be. So if anything, we're getting less Hook than usual. XD