Board Thread:General Discussion/@comment-4775130-20160926170627/@comment-1916997-20170307030645

JennaMae wrote: The TVGrimReaper is definitely objective and doesn't care about show content at all, but he pretty much only considers the raw ratings in determining his renewal percentage and tends to ignore other factors that could reasonably affect a show's renewal prospects.

I also follow Spotted Ratings and they have a system where they weigh a bunch of things to determine their percentage and OUAT is at 49% there, so I think the show is indeed becoming a toss-up heading into spring. But with all dramas under OUAT hitting 0.6 (a sizable gap from 0.9 for now), it should be safe if contract negotiations go well and the network believes they can move forward without losing a lot of money. And other factors are a big deal for Once. As far as I know, no other current ABC show has conventions, tie in books and comics, Pop figures, action figures, dolls, figurines, and the like. All that is additional revenue for ABC. And that's without mentioning that the show is basically free advertising for Disney properties. So they have many things to consider with this show, besides just the ratings.