Board Thread:General Discussion/@comment-5679696-20130311021240/@comment-26237024-20150914183135

Just like Rumple is addicted to magic, Cora is addicted to power.

Power meant as much to Rumplestiltskin as it did to Cora. That's why he had asked Regina to make him the most wealthy citizen in the new "land" (aka Storybrooke) before she cast the first curse.